Cassie MacKenzie is an audience-first content designer currently leading the Data & AI content practice at Scotiabank, including conversational design for the Scotiabank chatbot. With a decade of experience across most places you’ll find content — internal and executive communications, UX and UI copy, conversational design, social media, and advertising — she writes with a crystal clear yet malleable voice that’s perpetually optimistic. Her current side quest is making this new hybrid life feel more human(e)