Pim Zandee is the GPM BI Lead at Heineken, based in Amsterdam. With deep expertise in business intelligence and data governance, Pim leads the BI & Hoppy Chatbot strategy across global operations, ensuring data-driven decision-making and scalable analytics solutions. He is a key figure in the Hoppy program, serving as Product Owner and functional lead for its development and rollout
Pim collaborates closely with cross-functional teams to align architecture, stakeholder engagement, and agile delivery. His leadership has been instrumental in shaping the roadmap for AI integration, including the stakeholder dashboard and role-based access models for global solution